In 2002, Nikolay, who had already developed several successful businesses in Moscow, realised that any future business success would be related to big data and set up a research company to explore the synchronization of huge databases. Just two years later, he had his first major result, which led to further research into the nature of intelligence in order to build knowledge.
Braintree was formed in 2008 and by 2010 the company was purely focused on AI. Nikolay set up a subsidiary in London in 2011, and moved there in 2014 as he recognised the need for better access to networks and co-operation with partners in order to grow the company globally. He met Dr Peter Bentley in 2014 and they became business partners.