The All-Party Parliamentary Group on the Fourth Industrial Revolution and our sponsor Creative England hosted an exclusive Westminster reception in January 2018 celebrating and exploring the role of creativity and emerging technologies in the UK economy.

We will never be forced to relinquish everything to robots, because at our core, we are a creative people – and the creative industries will be a key part of the UK’s post-Brexit future.

4IR APPG Chair Alan Mak MP and Creative England’s Chief Executive Caroline Norbury writing in The Times ahead of the reception.

The APPG welcomed Digital and Culture Secretary Matt Hancock MP and Alex McDowell, the award-winning narrative designer behind films including Minority Report and Fight Club, to address an audience of over 250 Parliamentarians, business leaders, and senior figures from the creative industries. Also attending were a range of innovative SMEs from the creative sector, giving delegates the opportunity to interact with immersive and ground-breaking technology.

Digital and Culture Secretary Rt Hon Matt Hancock MP and APPG Chair Alan Mak MP meet MakerClub to discuss where science, technology and creativity are meeting in schools.

Alan Mak MP and Matt Hancock MP discuss the essential role of creativity in designing, shaping and delivering the power of new technology.

Digital technologies such as Augmented Reality (AR) and Virtual Reality (VR) are transforming the way creativity can be expressed across all sectors of our economy and society. This convergence between new technology and creative skills will have a significant impact on the way people and businesses experience the 4IR. Some of the innovative SMEs driving this change were exhibitors at this reception.

Alex McDowell delivers a keynote speech about how emerging technologies and creativity combine to produce immersive worlds.


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